Gaselin
Gaselin offers home styling, home staging and interior design. Clients range from private homes to offices, shops and restaurants. The logo was developed with a paper clip in-mind. The paper clip is a central accessory, holding together all the materials collected for every project. The name itself is a portmanteau of the founders Gaspar & Lindau.
Home Styling vs Home Staging
While very similar in concept and execution, there is a huge difference between home staging and house styling. Home staging is used when people are trying to sell a home and styling is used when people are planning on keeping a home. The goals of staging are to depersonalize and create an atmosphere of universal appeal. Meanwhile, the goal of styling is to create a highly personal space, which reflects the preferences and aesthetic tastes of the current occupant. Obviously, this means a very different plan of attack for the decorating professional, as well as a very different perspective when dealing with the client.